StyleWise Privacy Policy

Last Updated: July 20, 2025

1. Introduction

Welcome to StyleWise, referred to throughout this document as StyleWise, we, our, or us. We are deeply committed to safeguarding your privacy and ensuring that you, as a user of our mobile application, fully understand the ways in which we collect, use, store, and protect your personal information. This Privacy Policy outlines in clear and comprehensive detail our practices regarding the collection, use, and disclosure of data when you access or use the StyleWise application. By choosing to use our application, you are providing your explicit consent to the collection and use of your personal information as described in this policy.

2. Information We Collect

2.1 Personal Information

When you interact with the StyleWise application, we may collect the following types of personal information directly from you:

• Your email address, username, and profile information during the process of creating your user account.
• Any profile data that you voluntarily submit, which may include profile pictures, style preferences, settings, and other details that help personalize your experience.
• Usage data regarding how you engage with the application, including your clothing choices, outfit preferences, liked items, and interaction behaviors within the app interface.

2.2 Device Permissions and Data

Our application requests access to certain features and information on your mobile device in order to deliver optimal performance and full functionality. Below is a breakdown of permissions and how each is used:

Camera Permission

• Why we request access: This permission is necessary to enable interactive features within the app such as virtual try on functionality and personalized outfit generation.
• How we utilize this feature: You can use your camera to see how different clothing options appear on you in real time, to generate fashion recommendations based on your captured images, to explore augmented reality fashion tools, and to capture photos for outfit creation and sharing with other users.
• Data handling: All camera input is processed locally on your device and is never stored on our servers unless you intentionally save or share it from within the app.

Gallery and Media Library Access

• Why we request access: This permission enables StyleWise to interact with your photos and media for purposes related to outfit creation and account customization.
• How we utilize this feature: You can select images from your device to generate outfit combinations, save looks and style suggestions, upload images for your profile or virtual mannequin, and share your looks with the community.
• Data handling: StyleWise only accesses photos and media files that you explicitly select and never accesses your entire media library without your input.

Location Permission

• Why we request access: This permission helps us personalize the fashion experience by tailoring content to your general geographic location.
• How we utilize this feature: Based on your region or country, we suggest relevant shopping sites, display brands available in your local area, and offer style trends aligned with regional preferences.
• Data handling: We only process your broad location data, such as your country or region. We do not track or store your exact location or physical movements.

Notification Permission

• Why we request access: We use notifications to keep you informed and engaged by sending personalized and relevant updates.
• How we utilize this feature: Notifications may include daily outfit inspirations, special promotions and deals, reminders to check in on the app, social activity such as follows or comments, and alerts about new features.
• Data handling: Your notification settings are stored securely on your device and can be changed or turned off at any time according to your preference.

3. How We Use Your Information

The information we collect is used for a variety of purposes in order to provide and improve the services offered within the StyleWise app. These purposes include but are not limited to:

• Delivering core features such as outfit suggestions and virtual try ons
• Personalizing your in app experience based on your previous activity, selections, and stated preferences
• Communicating with you via email or in app messages about updates, questions, or support
• Conducting analytics to better understand app performance and user needs
• Ensuring the security of our platform, users, and data through fraud detection and prevention tools
• Complying with our legal obligations and enforcing our terms of use

4. Data Sharing and Disclosure

We do not sell your data to any third party for commercial gain. However, we may share certain categories of data under these limited circumstances:

• With service providers that help us operate the application, such as analytics platforms or cloud storage providers
• If required by law or if necessary to protect the rights, property, or safety of StyleWise, its users, or others
• As part of a corporate transaction such as a merger or acquisition where user data may be transferred as a business asset
• With your explicit consent when you choose to share your data with another user or service

5. Data Security

We use a combination of industry standard technical and administrative safeguards to protect your personal data from unauthorized access, loss, misuse, or disclosure. These include:

• Encryption for data both during transfer and while stored
• Secure login processes and authorization controls
• Regular monitoring and testing of our systems for vulnerabilities
• Restricting access to data on a need to know basis within our team
• Regular data backup protocols and secure storage environments

6. Data Retention

We only retain your personal information for as long as necessary to provide services and comply with our obligations.

• Account related data will be kept until you delete your account or request removal
• Usage information may be stored for up to twenty four months to support analytical and product improvement goals
• Camera and photo data will never be stored unless you manually save or share them
• Location data is used only during active sessions and is not retained after session ends

7. Your Rights and Choices

We respect your right to control your personal information. As a user of StyleWise, you have the right to:

• Request access to a copy of the data we hold about you
• Request that any inaccurate or outdated data be corrected
• Request the permanent deletion of your data
• Request your data in a structured and machine readable format
• Withdraw consent or opt out of notifications and marketing messages at any time
• Modify or disable app permissions from your device settings panel

8. Children's Privacy

The StyleWise application is not directed toward or intended for children under thirteen years of age. We do not knowingly collect information from users in this age group. If you are a parent or legal guardian and believe your child has provided us with personal data, please reach out to us immediately and we will take appropriate steps to remove the information.

9. International Data Transfers

Your personal data may be accessed or processed outside your home country if required for the operation of our service. We ensure that adequate safeguards are in place to protect your information no matter where it is processed.

10. Third Party Services

StyleWise may integrate with third party platforms or contain links to websites or services not operated by us. These third party services have their own privacy policies, and we encourage you to read them, as we are not responsible for their data handling practices.

11. Changes to This Privacy Policy

From time to time, we may update this policy to reflect changes in our data practices, technology, legal obligations, or service offerings. When this happens, we will:

• Post the revised policy within the StyleWise application
• Notify you directly through the app if the changes are significant
• Update the last modified date displayed at the beginning of this policy

Continued use of the app after such updates constitutes acceptance of the revised policy.

13. Subscription Information

StyleWise offers auto-renewable subscription plans:

• Plus Monthly: $4.99/month - Ad-free experience, 10 virtual try-ons per month
• Pro Monthly: $9.99/month - Ad-free experience, 50 virtual try-ons per month
• Pro Yearly: $99.99/year - Ad-free experience, 600 virtual try-ons per year, save 17% compared to monthly
• Elite Monthly: $19.99/month - Ad-free experience, 150 virtual try-ons per month, priority support

Subscription Length: Monthly subscriptions renew every 30 days. Yearly subscriptions renew every 365 days.

Cancellation: You can cancel anytime in your App Store account settings. Cancellation takes effect at the end of the current billing period.

Payment Processing: All payments are processed securely through Apple's App Store and Google Play Store. We do not store your payment information.

14. Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or how your information is handled, please feel free to contact us through the following means:

Email address: stylewise@styleswise.io

Response time: We make every effort to respond to all inquiries within thirty calendar days.

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