STYLEWISE PRIVACY POLICY

Last updated: September 14, 2025

1. INFORMATION WE COLLECT

1.1 Personal Information

We collect various types of personal information that you voluntarily provide to us, including but not limited to:

• Account Information: When you create an account, we collect your email address, username, display name, profile picture, and any other information you choose to provide in your profile.
• Authentication Information: We collect information from third-party authentication providers (Google, Apple) when you sign in using these services, including your email address, name, and profile information.
• Social Media Information: If you choose to link your social media accounts (Instagram, TikTok, X/Twitter), we may collect your social media profile information, including usernames, profile pictures, and public profile data.
• Communication Information: We collect information from your communications with us, including support requests, feedback, and any other correspondence.

1.2 Content and Media

We collect and process various types of content and media that you create, upload, or share through our Service:

• Photos and Images: We collect photos you upload for virtual try-on experiences, wardrobe management, outfit sharing, and profile pictures. This includes clothing items, outfit photos, and any other images you choose to share.
• Virtual Try-On Data: We collect and process images used for virtual try-on generation, including uploaded clothing items, body photos, and AI-generated try-on results.
• User-Generated Content: We collect content you create, including outfit combinations, style preferences, comments, likes, shares, and any other content you post or share through the Service.
• Wardrobe Information: We collect information about your clothing items, including categories, brands, colors, sizes, and any metadata you provide about your wardrobe.

1.3 Usage and Analytics Data

We automatically collect certain information about how you use our Service:

• 1.3.1 App Usage Data: We collect information about your interactions with the App, including features used, time spent in the app, pages visited, buttons clicked, and navigation patterns.
• 1.3.2 Virtual Try-On Analytics: We collect data about your virtual try-on usage, including frequency of use, types of clothing items tried on, success rates, and user preferences.
• 1.3.3 Performance Data: We collect technical data about app performance, including crash reports, error logs, loading times, and system performance metrics.
• 1.3.4 Feature Usage: We track which features you use most frequently, including wardrobe management, social features, shopping integration, and style recommendations.

2. HOW WE USE YOUR INFORMATION

2.1 Service Provision

We use your information to provide, maintain, and improve our Service:

• 2.1.1 Virtual Try-On Services: We use your photos and images to generate virtual try-on experiences, including processing uploaded clothing items, analyzing body shape, and creating realistic try-on results using our AI technology.
• 2.1.2 Personalization: We use your information to personalize your experience, including providing customized style recommendations, outfit suggestions, and content tailored to your preferences and usage patterns.
• 2.1.3 Wardrobe Management: We use your wardrobe information to help you organize, categorize, and manage your clothing items, create outfit combinations, and track your fashion inventory.
• 2.1.4 Social Features: We use your information to enable social interactions, including sharing outfits, following other users, discovering new styles, and engaging with the StyleWise community.

2.2 AI and Machine Learning

We use your information to improve our AI systems and algorithms:

• 2.2.1 Algorithm Training: We may use your data (in anonymized and aggregated form) to train and improve our AI models, including virtual try-on algorithms, style recommendation systems, and image processing technologies.
• 2.2.2 Feature Enhancement: We use usage data and feedback to enhance existing features and develop new capabilities for the Service.
• 2.2.3 Quality Improvement: We analyze user interactions and outcomes to improve the accuracy and quality of our virtual try-on technology and style recommendations.

2.3 Communication and Support

We use your information to communicate with you and provide customer support:

• 2.3.1 Service Communications: We send you important updates about the Service, including new features, maintenance notifications, and changes to our terms or policies.
• 2.3.2 Customer Support: We use your information to respond to your inquiries, provide technical support, and resolve issues you may encounter.
• 2.3.3 Marketing Communications: With your consent, we may send you promotional materials, special offers, and information about new features or services.

2.4 Business Operations

We use your information for various business purposes:

• 2.4.1 Analytics and Research: We analyze usage patterns and trends to understand user behavior, improve our Service, and conduct research and development.
• 2.4.2 Security and Fraud Prevention: We use your information to detect and prevent fraud, abuse, and security threats, and to maintain the integrity of our Service.
• 2.4.3 Legal Compliance: We use your information to comply with applicable laws, regulations, and legal processes, and to protect our rights and interests.

3. HOW WE SHARE YOUR INFORMATION

3.1 Third-Party Service Providers

We may share your information with trusted third-party service providers who assist us in operating our Service:

• 3.1.1 Cloud Storage Providers: We use cloud storage services to securely store your data, including photos, user content, and account information.
• 3.1.2 AI and Analytics Services: We may share data with third-party AI service providers, including Google Imagen, to provide virtual try-on functionality and other AI-powered features.
• 3.1.3 Payment Processors: We work with Apple's App Store for payment processing and subscription management.
• 3.1.4 Customer Support Tools: We may use third-party customer support platforms to provide assistance and respond to your inquiries.

3.2 Business Partners

We may share information with business partners in limited circumstances:

• 3.2.1 Shopping Integration: We may share limited information with retail partners to provide shopping recommendations and facilitate purchases (with your consent).
• 3.2.2 Marketing Partners: With your consent, we may share information with marketing partners for promotional purposes.

3.3 Legal Requirements

We may disclose your information when required by law or to protect our rights:

• 3.3.1 Legal Process: We may disclose information in response to valid legal requests, including subpoenas, court orders, and government investigations.
• 3.3.2 Safety and Security: We may disclose information to protect the safety and security of our users, prevent fraud, or respond to emergencies.
• 3.3.3 Business Transfers: In the event of a merger, acquisition, or sale of assets, we may transfer your information to the acquiring entity.

3.4 Aggregated and Anonymized Data

We may share aggregated, anonymized, or de-identified information that cannot reasonably be used to identify you for research, analytics, and business purposes.

4. DATA SECURITY AND PROTECTION

4.1 Security Measures

We implement comprehensive security measures to protect your information:

• 4.1.1 Encryption: We use industry-standard encryption to protect your data both in transit and at rest, including end-to-end encryption for sensitive communications.
• 4.1.2 Access Controls: We implement strict access controls and authentication measures to ensure that only authorized personnel can access your information.
• 4.1.3 Secure Infrastructure: We use secure cloud infrastructure with regular security updates, monitoring, and vulnerability assessments.
• 4.1.4 Data Minimization: We collect and store only the information necessary to provide our Service and limit access to personal information on a need-to-know basis.

4.2 Security Monitoring

We continuously monitor our systems for security threats and vulnerabilities:

• 4.2.1 Threat Detection: We use advanced security monitoring tools to detect and respond to potential security threats and breaches.
• 4.2.2 Incident Response: We have established procedures for responding to security incidents and will notify affected users if a breach occurs.
• 4.2.3 Regular Audits: We conduct regular security audits and assessments to identify and address potential vulnerabilities.

4.3 Data Retention

We retain your information only as long as necessary to provide our Service and comply with legal obligations:

• 4.3.1 Account Data: We retain your account information for as long as your account is active or as needed to provide our Service.
• 4.3.2 Content Data: We retain your uploaded content and user-generated data for as long as your account is active, unless you request deletion.
• 4.3.3 Analytics Data: We may retain aggregated and anonymized analytics data for longer periods for research and business purposes.
• 4.3.4 Legal Requirements: We may retain certain information for longer periods if required by law or to resolve disputes.

5. YOUR RIGHTS AND CHOICES

5.1 Access and Portability

You have the right to access and receive a copy of your personal information:

• 5.1.1 Data Access: You can view and download your personal information through the app settings or by contacting us directly.
• 5.1.2 Data Portability: You can request a copy of your data in a structured, machine-readable format for transfer to another service.

5.2 Correction and Updates

You have the right to correct or update your personal information:

• 5.2.1 Profile Updates: You can update your profile information, including name, email, and preferences, through the app settings.
• 5.2.2 Data Correction: You can request correction of any inaccurate or incomplete personal information we hold about you.

5.3 Deletion and Right to be Forgotten

You have the right to request deletion of your personal information:

• 5.3.1 Account Deletion: You can delete your account and all associated data through the app settings or by contacting us.
• 5.3.2 Content Deletion: You can delete specific content, photos, or data through the app or by requesting deletion from our support team.
• 5.3.3 Data Retention: We will delete your personal information within a reasonable timeframe, subject to legal and business requirements.

5.4 Communication Preferences

You can control how we communicate with you:

• 5.4.1 Marketing Communications: You can opt out of marketing emails and promotional communications through the app settings or by clicking unsubscribe links.
• 5.4.2 Service Communications: You can choose to receive or not receive certain types of service-related communications.

5.5 Privacy Settings

You can control your privacy preferences:

• 5.5.1 Profile Visibility: You can control who can see your profile and content through privacy settings.
• 5.5.2 Data Sharing: You can control how your data is shared with third parties and business partners.
• 5.5.3 Location Services: You can control location data collection through your device settings.

6. CHILDREN'S PRIVACY

• 6.1 Age Requirements: Our Service is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13.
• 6.2 Parental Consent: If you are between 13 and 18 years old, you must have parental or guardian consent to use our Service.
• 6.3 Data Collection from Minors: If we discover that we have collected information from a child under 13 without parental consent, we will delete that information immediately.
• 6.4 Parental Rights: Parents and guardians have the right to review, delete, and refuse further collection of their child's information.

7. INTERNATIONAL DATA TRANSFERS

• 7.1 Global Operations: StyleWise operates globally, and your information may be transferred to and processed in countries other than your own.
• 7.2 Data Transfer Safeguards: We ensure appropriate safeguards are in place for international data transfers, including:

• 7.2.1 Standard Contractual Clauses: We use standard contractual clauses approved by relevant data protection authorities for international transfers.
• 7.2.2 Adequacy Decisions: We transfer data to countries that have been deemed adequate by relevant data protection authorities.
• 7.2.3 Certification Programs: We work with service providers who participate in recognized privacy certification programs.

7.3 Your Rights: Regardless of where your data is processed, you retain all the rights described in this Privacy Policy.

8. CALIFORNIA PRIVACY RIGHTS (CCPA)

• 8.1 California Residents: If you are a California resident, you have additional privacy rights under the California Consumer Privacy Act (CCPA):

• 8.1.1 Right to Know: You have the right to know what personal information we collect, use, and share about you.
• 8.1.2 Right to Delete: You have the right to request deletion of your personal information.
• 8.1.3 Right to Opt-Out: You have the right to opt out of the sale of your personal information (we do not sell personal information).
• 8.1.4 Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.

8.2 Exercising Your Rights: California residents can exercise their rights by contacting us at privacy@styleswise.io or through the app settings.

10. COOKIES AND TRACKING TECHNOLOGIES

• 10.1 Cookies and Similar Technologies: We use cookies and similar tracking technologies to enhance your experience:

• 10.1.1 Essential Cookies: We use essential cookies necessary for the basic functionality of our Service.
• 10.1.2 Analytics Cookies: We use analytics cookies to understand how you use our Service and improve its performance.
• 10.1.3 Preference Cookies: We use preference cookies to remember your settings and preferences.

10.2 Cookie Management: You can control cookies through your browser settings, though disabling certain cookies may affect Service functionality.

11. THIRD-PARTY SERVICES AND INTEGRATIONS

• 11.1 Third-Party Services: Our Service may integrate with third-party services, each with their own privacy practices:

• 11.1.1 Social Media Platforms: When you connect social media accounts, you are subject to their privacy policies.
• 11.1.2 AI Service Providers: We work with third-party AI providers for virtual try-on functionality, subject to their privacy terms.
• 11.1.3 Analytics Providers: We use third-party analytics services to understand app usage and performance.

11.2 Third-Party Links: Our Service may contain links to third-party websites or services. We are not responsible for their privacy practices.

12. CHANGES TO THIS PRIVACY POLICY

• 12.1 Policy Updates: We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements.

• 12.2 Notification of Changes: We will notify you of material changes through the app, email, or other appropriate means.
• 12.3 Continued Use: Your continued use of the Service after changes to this Privacy Policy constitutes acceptance of the updated policy.
• 12.4 Version History: We maintain a history of Privacy Policy changes, which is available upon request.

13. SUBSCRIPTION INFORMATION

StyleWise offers auto-renewable subscription plans:

• Plus Monthly: $4.99/month - Ad-free experience, 10 virtual try-ons per month
• Pro Monthly: $9.99/month - Ad-free experience, 50 virtual try-ons per month
• Pro Yearly: $99.99/year - Ad-free experience, 600 virtual try-ons per year, save 17% compared to monthly
• Elite Monthly: $19.99/month - Ad-free experience, 150 virtual try-ons per month, priority support

Subscription Length: Monthly subscriptions renew every 30 days. Yearly subscriptions renew every 365 days.

Cancellation: You can cancel anytime in your App Store account settings. Cancellation takes effect at the end of the current billing period.

Payment Processing: All payments are processed securely through Apple's App Store and Google Play Store. We do not store your payment information.

14. CONTACT INFORMATION

• 13.1 Privacy Questions: If you have questions about this Privacy Policy or our data practices, please contact us at:

• 13.1.1 Customer Support: support@styleswise.io
• 13.1.2 General Inquiries: stylewise@styleswise.io

13.2 Response Time: We strive to respond to all privacy inquiries within 30 days of receipt.

15. EFFECTIVE DATE AND ACKNOWLEDGMENT

This Privacy Policy is effective as of September 14, 2025 and applies to all information collected by StyleWise. By using our Service, you acknowledge that you have read and understood this comprehensive Privacy Policy and agree to the collection, use, and disclosure of your information as described herein. We are committed to protecting your privacy and will continue to update our practices to ensure the highest standards of data protection and user privacy.

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